Professional Diploma in Pharmaceutical Business Management (Lahore)

INTRODUCTION

This Program will enable the Managers in Pharmaceutical Industry to Make Business Decisions, and excel in Pharmaceutical Business. It will provide a better understanding of Pharmaceutical Business Environment and Challenges focused on Self Development and enhancement of Organizational Competitive Advantage.

PROGRAM CONTENTS

• Pharmaceutical Marketing Strategies
• Role of Pharmaceuticals Business Management in Pharmaceutical Organization.
• Pakistan Pharmaceuticals Industry /Global Pharmaceuticals Industry.
• Decision Strategies, Strategies for Market Leaders, Strategies for New & Switched Pharmaceutical Products Marketing Strategies & Product Life Cycle
• Medico-Marketing or Pharma Marketing
• Advertising or Promoting the Sale of pharmaceuticals
• Marketing Tools Product Literature Give-away CME’
• Marketing Activities Institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
• Sales Person /Sales Process
• Resource Allocation
• Customers/Buyers/Prospecting
• Territory/Area/Region /Universe
• Business Plan

METHODOLOGY

The class consists of a series of interactive discussions and lectures combined with case studies and real-life examples and tasks.

PARTICIPANT PROFILE

• MBBS/BDS
• +PharmDs
• +BEMS
• +MScs/Bscs
• +Already working as Asst PM / PM
• +Already working as AM/Sr.AM

PROGRAM DURATION/DAYS

The program is of four months’ duration. Classes will be held on Sundays (10:00 a.m to 04:00 pm).

FOR DETAILS & REGISTRATION

Diploma Office, Management House, Management, 70-B/2, Gulberg-III, Lahore
Voice Dir: (+9242) 3576 1894 EPABX: (+9242) 9926 3133-35 Fax: (+9242) 9926 3138
Cell: 0324-6634238, E-mail: shahnaz@pim.com.pk, pimdiploma@pim.com.pk