Diploma in Marketing, Sales and Distribution Management in Digital World

INTRODUCTION

In today’s rapidly evolving marketplace, bridging the gap between traditional commercial strategies and cutting-edge digital execution is no longer optional—it is a survival imperative. This comprehensive 4-month diploma is meticulously designed to arm professionals with a powerful dual capability, seamlessly blending core marketing, strategic sales, and robust channel distribution management with the fast-paced dynamics of the digital world.

Investing in this diploma means empowering your workforce to optimize distributor ROI, master multi-channel distribution challenges, and execute data-driven digital campaigns that directly accelerate market share and revenue growth. Enroll today to future-proof your career and drive sustained organizational excellence in a hyper-connected economy.

OBJECTIVES

This program is designed to bridge the gap between traditional commercial strategies and modern digital execution by equipping professionals with an integrated framework for marketing, strategic sales, and distribution channel management. It aims to develop critical sales competencies, optimize distributor ROI, and navigate complex multi-channel distribution networks. Concurrently, it empowers participants to master high-growth digital marketing segments—such as performance marketing, SEO, and social media reputation management—to directly accelerate market share, drive revenue growth, and future-proof organizational success in a digital-first economy.

PROGRAM CONTENTS

1. Marketing environment and strategic focus of the organization
2. Environmental factors affecting sales and profits
3. Introduction to marketing concepts
4. Understanding customer/consumer buying models and processes
5. Market segmentation and profiling
6. Competitor analysis
7. Formulating marketing and sales strategy
8. Customer relationship management (CRM) and service requirements
9. Role of the sales professionals in implementing the marketing strategy
10. Critical competencies for sales professionals
11. Designing and Managing Channel
12. Channel Designing/Management: Application through Case
13. Distributors ROI Management
14. Product-Sales Management Interface
15. Challenges in Multi-Channel Distribution
16. Channel: a strategic and operational view
17. Channel perspective to increase market share
18. Goods flow and channel flow
19. Key players and their roles
20. Preparation and delivery of the sales presentation
21. Negotiation
22. Sales forecasting and budgeting
23. Territory development and time management
24. Cost benefit analysis of sales function
25. Conducting sales audit

Digital World

26. Introduction to digital marketing
27. Segments of digital marketing
28. Social media reputation management
29. Social media marketing
30. Conversion rate optimization
31. Performance marketing

METHODOLOGY

Lecture, group discussion and assignments, case studies, videos, and guest speaker’s sessions.

PARTICIPANT PROFILE

This program is designed for all front line and middle management professionals who are directly or indirectly involved in marketing and sales operations and who are interested in embracing them with the latest concepts and practices in the field of marketing and sales to enhance chances for their promotion.

PROGRAM DURATION/DAYS

The program is of four-month duration. Classes will be held on Sunday (10:00am to 04:00pm).

LEARNING INVESTMENT

The fee for the entire program is Rs. 70,000/- (SST will be applicable on all training programs held in Sindh).

FOR DETAILS & REGISTRATION

Diploma Office, Management House, Shahrah Iran, Clifton, Karachi
Voice Dir: (+9221) 99251 669 EPABX: (+9221) 9925 1711-14 Fax: (+9221) 9925 1715-16
03432499855, 03337326730, 03122464635, 03333028660, E-mail: diplomakhi@pim.com.pk