The Art of Marketing (Islamabad)

COURSE OBJECTIVES

This course is designed to develop skills and knowledge required to carry out marketing data analysis in order to make effective decisions regarding marketing strategy and its implementation. This will enhance marketing and sales professional’s capacity to plan and execute their plans to achieve targets.

COURSE CONTENTS

1. Basics of marketing
2. Critical marketing orientations and strategy
3. Market segmentation and profiling skills
4. Identifying sources of differentiation
5. Creating a competitive and distinct position for your offer in the market
6. Analyzing  product sales and profits through different stages of PLC
7. Market Audit and Market mapping tools
8. Market potential Estimation
9. Sales forecasting
10. Competitor analysis
11. Formulating business strategy

COURSE METHODOLOGY

Course will be conducted through lecture/discussion, case studies, and group and individual exercises.

TARGET AUDIENCE

All professional working in the field of marketing, and sales at operational and middle level.

About Instructors

Khalid Hussain

Marketing & General Management

Working as a General Manager at PIM. His areas of specialization are Marketing and General Management.

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