Diploma in Digital Marketing – Islamabad

INTRODUCTION

In today’s dynamic business environment, a Digital Marketing Diploma serves as a vital gateway to unlocking the potential of online marketing strategies. In the era of digital dominance, businesses must adapt to stay competitive. This diploma provides a comprehensive introduction to key digital marketing pillars, including SEO, SMM, SEM, Social Media Brand Management, CRO, and EMM. Participants gain proficiency in each segment, acquiring the tools to navigate the digital realm successfully.

This diploma’s importance lies in empowering individuals with skills crucial for leveraging digital platforms. As businesses increasingly rely on online channels, a solid grasp of digital marketing becomes indispensable. Participants not only acquire theoretical knowledge but also gain hands-on experience, fostering a well-rounded skill set. The program is a cornerstone for professionals and entrepreneurs seeking to harness digital marketing to elevate brand visibility, drive engagement, and achieve business success.

Upon completion, participants can anticipate transformative outcomes in their professional pursuits, from enhanced marketability to the ability to lead effective digital campaigns. The diploma’s holistic approach ensures graduates emerge with both theoretical knowledge and practical expertise, making them valuable assets to any organization. Whether aspiring marketers or business owners, this diploma promises to be a catalyst for success in the ever-expanding field of digital marketing.

OBJECTIVES

• Comprehensive Understanding: Develop a thorough comprehension of key digital marketing pillars, including SEO, SMM, SEM, Social Media Brand Management, CRO, and EMM.
• Practical Proficiency: Gain hands-on experience through practical applications to foster a well-rounded skill set for effective implementation in real-world scenarios.
• Adaptability: Equip participants with the skills necessary to navigate the dynamic and ever-evolving digital landscape, ensuring adaptability to industry trends and changes.
• Strategic Application: Learn how to strategically apply digital marketing techniques to enhance brand visibility, drive engagement, and achieve business success.
• Market Relevance: Enhance marketability in the job sector by acquiring up-to-date and sought-after digital marketing skills that align with industry demands.
• Campaign Leadership: Develop the ability to spearhead effective digital campaigns, leveraging diverse tools and channels to achieve desired outcomes.
• Business Expansion: Provide entrepreneurs and business owners with the knowledge to expand their online presence, reach target audiences, and drive growth.
• Holistic Approach: Ensure a holistic learning experience that combines theoretical knowledge with practical expertise, making participants valuable assets in any organizational setting.

PROGRAM CONTENTS

• Introduction to digital marketing
• Segments of digital marketing
• Search engine optimization (SEO)
• Social media reputation management
• Social media marketing
• Search engine Marketing
• Email marketing
• Influencer marketing
• Conversion rate optimization
• Performance marketing

METHODOLOGY

Lectures, practical, exercises assignments & tests.

PROGRAM DURATION/DAYS

This Program is of 3-month duration. Classes will be held on Saturday 10 am to 04 pm.

PARTICIPANT PROFILE

The Digital Marketing Diploma is tailored for individuals seeking a comprehensive and practical understanding of contemporary marketing strategies in the digital landscape. This program is ideal for marketing professionals looking to enhance their digital skills, business owners aiming to optimize online presence, recent graduates aspiring to enter the dynamic field of digital marketing, and anyone interested in acquiring the knowledge and tools to navigate the rapidly evolving digital marketplace. The audience for this diploma includes those who recognize the pivotal role of digital channels in today’s business environment and are eager to leverage them effectively for strategic marketing success.

LEARNING INVESTMENT

The fee for the entire program is Rs- 51,000/- (Fees are Exclusive of All Taxes).

FOR DETAILS & REGISTRATION

Plot No. 12-K, Sitara Market, Sector G-7 Markaz, Islamabad
Phone: 0519252651, 0519252652
Fax: (+9251) 9252653
E-mail: pimisb@pim.com.pk, pimislamabad@pim.com.pk