Strategic Analysis For Developing Competitive Intelligence (PIM, Karachi)

COURSE INTRODUCTION

Strategic analysis is a critical management discipline that enables organizations to understand their internal capabilities and the external environment in order to make informed long-term decisions. It involves the systematic evaluation of market dynamics, competitive forces, industry trends, technological developments, and organizational resources that influence an institution’s strategic direction.

At the leadership level, strategic analysis provides the foundation for sound strategy formulation. By examining strengths, weaknesses, opportunities, and threats, leaders gain a comprehensive perspective on where the organization stands today and where it should position itself in the future. This analytical process helps decision-makers identify competitive advantages, anticipate risks, and recognize emerging opportunities in an increasingly complex business landscape.

Effective strategic analysis also supports evidence-based decision-making. Rather than relying on intuition alone, executives use analytical tools and frameworks to evaluate scenarios, assess market potential, and determine the most viable strategic pathways. This disciplined approach enhances the organization’s ability to allocate resources wisely, prioritize initiatives, and sustain long-term growth.

Ultimately, strategic analysis serves as the intellectual backbone of strategic management. It equips leaders with the insights necessary to craft resilient strategies, navigate uncertainty, and maintain organizational competitiveness in a rapidly evolving global environment.

COURSE CONTENT

• PESTLE Analysis
• Michael Poeter five force analysis
• Business Process Analysis
• Value chain analysis
• Business Model Canvas Analysis
• SWOT Analysis

TARGET AUDIENCE

• Executives and senior managers engaged in leading and supporting their organizations strategy.
• Departmental heads involved in designing and implementing strategy.
• Entrepreneurs developing business plans and strategy for their business.

PROFILE OF THE RESOURCE PERSON

Dr. M. Syed ul Haque currently serves as the Executive Director / Chief Executive Officer at the Pakistan Institute of Management, where he oversees institutional strategy, organizational transformation, and executive development initiatives. A highly experienced management trainer and consultant with over 30 years of expertise, he focuses on corporate strategic analysis, planning, and implementation, helping organizations achieve sustainable performance and business excellence.

He holds a PhD in Management and Administrative Sciences with a concentration in Strategic Management. Earlier, he earned a Master of Science from the University of Huddersfield and an MBA from the University of Santo Tomas. With additional graduate qualifications in commerce and electrical engineering, he brings a rare interdisciplinary perspective—integrating operational systems, financial discipline, and strategic leadership into cohesive business solutions. He is also a Certified Lead Assessor for ISO 9000 and ISO 14000, accredited by the British Standards Institution, London.

Dr. Syed commenced his professional career at Citibank before transitioning to PIM, where he progressed through merit-based advancement and demonstrated competence. He effectively managed a Strategic Business Unit for a decade prior to taking on the role of Executive Director in 2021. His leadership is characterized by strategic clarity, institutional reinforcement, and a consistent track record of producing measurable organizational impact.

About Instructors

Dr. Muhammad Syed Ul Haque

Finance & Strategic Management

Working as a Executive Director at PIM. His areas of specialization are Finance and Strategic Management.

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