January 04 – 06, 2021
@ PIM, Lahore.
COURSE DESCRIPTION
Decision-making in to-day’s highly competitive world requires versatility in understanding multidimensional implications of each decision. Financial implications carry special significance due to emphasis on profit maximization as the criteria for competitive success. Thus, sound knowledge of financial and accounting principles and practices is crucial for executive decision making. This course is designed to give non-financial executives an understanding of the basic principles of finance and accounting. Case material is also used to enable the participants to apply their new found knowledge to practical business situations thereby strengthening the learning process. Decision-making in to-day’s highly competitive world requires versatility in understanding multidimensional implications of each decision. Financial implications carry special significance due to emphasis on profit maximization as the criteria for competitive success. Thus, sound knowledge of financial and accounting principles and practices is crucial for executive decision making. This course is designed to give non-financial executives an understanding of the basic principles of finance and accounting. Case material is also used to enable the participants to apply their new found knowledge to practical business situations thereby strengthening the learning process.
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