Accelerating Digital Success: Strategies for Business Transformation in the Digital Era (Karachi)

Get ready to unlock new opportunities and drive digital success!

The professional course “Digital Strategies for Business” empowers you to craft effective strategies and assess business models that foster business growth in today’s flourishing era of digitalization. Course participants will delve into the realm of digital transformation, disruptions, and its impact on businesses. You’ll gain insights into digital disruptions and learn about digital business models, including digital platforms, customer networks, and leveraging data as a strategic asset. Through a combination of real-life case studies, videos, and interactive class discussions, this course offers a practical understanding of the digital landscape and equips professionals with the knowledge to navigate and thrive in the digital age.

PROGRAM CONTENTS

• Digital Disruptions and Platform Economy
• Five core behavior of the customers causing disruptions in the digital world
• Disruption theory and its implications for the industry
• Mastering disruptive business models
• Surviving disruption through digital transformations
• Strategies for Digital Transformations
• Digital Transformation: From Products to Platforms
• Five Domains of digital transformation

LEARNING OUTCOMES

By the end of this professional course, you will be able to:

• Gain a deep understanding of digital business models, digital platforms, and customer networks and learn how to evaluate their effectiveness.
• Demonstrate a comprehensive understanding of the five domains of digital transformation,
• Identify and analyze the five core behaviors of customers in the digital world.
• Recognize and analyze disruptive business models in various industries and identify strategies to survive disruptive forces in the business landscape.
• Understand the regulatory landscape surrounding digital platforms, including key regulations like GDPR and PSD2.

PEDAGOGY

To ensure a comprehensive and engaging learning experience for course participants, I will use the blended learning approach combining various pedagogical methods such as class lectures, real-life case studies, videos, small class assignments, group discussions, and activities.

WHO MUST ATTEND

• Business executives and managers
• Marketing and sales professionals
• Entrepreneurs and small business owners

ABOUT THE TRAINER

Dr. Shaikh is a highly accomplished academic and industry professional with a Ph.D. and M.Sc. from AACSB-accredited business schools in Finland. He holds professional certifications in “Digital Marketing”, from Singapore and a postgraduate diploma in “Digital Business” from Emeritus/Columbia Business School, New York, USA. With over 50 Scopus publications, including a book on digital Marketing (published by Routledge), Dr. Shaikh’s knowledge, expertise, and research in the digital business field have made a significant impact. His h-index is 22 and over 3000 citations, reflecting his expertise in the field. Dr. Shaikh has undertaken and completed several professional training and teaching assignments in Finland, Kazakhstan, Hungary, Germany, Portugal, and Pakistan. Through research collaboration and participation in international conferences, Dr. Shaikh has built a global research network. As an Associate Editor for the “Digital Business” Journal and in leadership roles for the International Conference on Electronic Business-ICEB (Scopus), Dr. Shaikh has contributed to shaping the academic discourse and fostering collaboration. Similarly, Dr. Shaikh has delivered keynote speeches at various professional and academic conferences.

LEARNING INVESTMENT

Rs 50,000/- (includes; a certificate, hands-on training, participant training kit, refreshment, lunch, and business networking)