Strategic Marketing (PIM, Karachi)
Strategic Management
Strategic Marketing (PIM, Karachi)
₨27,000.00
COURSE DESCRIPTION
To gain a competitive edge in an uncertain economy, your company must be able to develop and manage an integrated marketing strategy that creates, captures, and sustains value over time. By exploring marketplace potential and risk from a customer-centric perspective, Strategic Marketing Management enables you to deliver goods and services that create value for your customers and generate growth for your firm.
The workshop provides an understanding of the strategic marketing management. It develops concepts and skills involved in the processes of designing and implementing marketing strategies.
During the workshop, you will explore a broad set of strategic marketing issues that include the strategic process linkages to marketing planning. Moving from functional approach to marketing to strategic process of working out your 4Ps.
COURSE CONTENTS
• Marketing Strategy Interface
• Understanding and Manage your customer for profitable growth
• Rediscovering consumer Segment
• Game Changer: How to drive profit and growth with Innovation
• Moving from Cost based to Value based Pricing model
•Go-to-Market Strategies— Dynamics, Frame work and Tools
•Brand Positioning: From Consumer to Value Network
TARGET AUDIENCE
This workshop is designed to provide the participants with concepts and skills in strategic marketing beyond basics and fundamentals. It takes a closer look at the key strategies, customer insights and knowledge that are invaluable to the success of an organization.
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