Public Relations and Media Management (Islamabad)
Public Relations and Media Management (Islamabad)
₨21,000.00
Duration: 2 Full Days (9:30 AM to 4:30 PM) |
PIM Certificate |
INTRODUCTION
Media and Public Relations as are strategic management functions which build mutually beneficial relationships between organizations and their publics. PR evaluates public attitudes and plans and delivers programs of action to gain understanding and acceptance of the organization’s policies and processes. It builds trust, reduces reputational risk, and inspires the communities that matter to your business. Unlike Marketing which generally pays for its media coverage, Media Relations earns media coverage (both digital and traditional) as free editorial. This makes PR cost-effective and gives high return on investment (ROI).
OBJECTIVES
- Set Corporate Affairs in its strategic anticipatory and effective context
- Develop an understanding of stakeholder programs for regular, focused communication activities
- Examine the development of Corporate Affairs tools
- Develop programs for regular and effective relationship building
- Manage reputation locally, nationally, and globally
PROGRAM CONTENTS
- Introduction to Public Relations
- Indirect reputation building
- Institutionalizing your thoughts
- Press Release and Press Handouts
- Digital PR
- PR Toolkit
- Media Advocacy
- Creating Events
- Crisis Management
- Media Management
- Choosing the right platform
- Dealing with electronic media / Press
METHODOLOGY
Lecture discussions, simulations, activities, and exercises.
WHO SHOULD ATTEND
- Public Relations professionals
- Other key personnel in the organization whose work involves contact and interaction with internal / external public
- Also beneficial to personnel professionals who wish to learn how to use communication more effectively – possibly in the areas of personnel, marketing, sales, training and administration
PROGRAM SCHEDULE
The workshop is two-day program (9:30 pm to 4:30 pm).
LEARNING INVESTMENT
Rs 21,000/- learning investment includes; certificate, hands-on training, participant training kit, refreshment, lunch, and business networking.
About Instructors
Reviews
Average Rating
Detailed Rating
Stars 5 |
|
0 |
Stars 4 |
|
0 |
Stars 3 |
|
0 |
Stars 2 |
|
0 |
Stars 1 |
|
0 |
Be the first to review “Public Relations and Media Management (Islamabad)” Cancel reply
This site uses Akismet to reduce spam. Learn how your comment data is processed.
₨21,000.00
Duration: 2 Full Days (9:30 AM to 4:30 PM) |
PIM Certificate |
There are no reviews yet.