Product Development and Market Research (Islamabad)

Marketing & Sales Management

Product Development and Market Research (Islamabad)

Category:
Courses/ Couses at Islamabad/
₨22,000.00

₨22,000.00

Duration: Two Full Days (9:30 AM to 4:30 PM)
PIM Certificate

June 28 – 29, 2021

@ PIM, Islamabad.

 

COURSE DESCRIPTION

In an organization, product development is concerned with the development of new ideas and innovations that lead to new products New product development is essential for the survival of many companies in the Hi-Tec sector, as well as other sectors. The percentage of sales of successful business organizations tied to the successful Introduction of new products and services is high. However, the failure rate of new products development projects is also high and therefore there is a need for a methodology based on a well-designed process as well as tools and techniques to manage New Product Development (NPD) projects. Since most companies develop new products, it is important to you as a manager to be familiar and understand the basic concepts and terminology of NPD projects.

This course will give the course participants holistic view of the new product development arena and will help to gain specific knowledge in how to select, plan, monitor and control a new product development project, using the proper tools and techniques.

COURSE CONTENTS

1 – Introduction to product and service innovation
2 – Opportunity identification and identifying customer needs
3 – Concept generation & product specification
4 – Concept selection & testing
5 – Product architecture & prototyping
6 – Product and service design
7 – Product Testing

  • Product use and testing

8- Product/Service Launch

  • Strategic launch planning
  • Strategic plan implementation

9- Market Research and Testing

  • Marketing plan variables
  • Marketing research elements

10- Launch Management

  • Intellectual property
  • Commercialization

11 – Group Dynamics- presentations

12 – Product development economics
13 -“Best practices” in managing new products and service

LEARNING OUTCOMES

Upon completion of this course, Participants would be able

  • To have a clear view and understanding of the New Product Development (NPD) arena
  • Be able to select the right product configuration based on value (Voice of the customer), cost, time to market and risk
  • Be able to develop a feasible plan for their own product
  • Be able to execute your plan in an uncertain dynamic environment using the right tools and

TARGET AUDIENCE

  • Research Associates
  • Marketing Staff
  • Sales force

ABOUT SPEAKER

Mr. Malik Dilawar is a Training professional Consultant with 45 years diversified experience of banking. Including 35 years in Training Management. He  served one of the largest  Bank of country in senior capacities, including Branch Management , Corporate Risk management, Trading Risk, Audit & Inspection, HR- Recruiting, Screening, Training and Development. He organized seminars and workshops worldwide including USA, Great Britain, Ireland, Turkey and Philippine. Also served National Institute of Banking and Finance, Islamabad as Director, Academics and Finance. He retired as Principal/Senior Training Manager, North, UBL Staff College, Islamabad. He holds Master Degree in Commerce from Hailey College of Commerce, University of Punjab, Pakistan and  is also Associate Member of Institute of Bankers in Pakistan.

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