How To Develop and Implement New Initiatives (Lahore)

COURSE DESCRIPTION

The idea generation plays a crucial role in creating, developing and communicating concepts smartly through proven techniques. These ideas will lead to the development of new programs, products and services to innovate & gain competitive advantage for businesses to ensure company success.

This program is designed to facilitate the process of idea generation till execution stage. And the participants will also gain experience in developing and assessing the new initiatives.

COURSE CONTENTS

Module “I”– Conceptualization

• New Initiatives Fundamental
• Generating Creative Ideas
• Techniques for formulating new initiatives
  • Basic Idea Generation
  • Related and Unrelated Stimuli
• Initial Evaluation and Selection of New Initiative
• Developing Concept Note

Module “Can” – Viability Check

• Pre-Feasibility Assessment
• Developing Cost Estimates
• Estimating Revenues
• Cost and Benefit Analysis
• Types of Feasibility Analysis
  • Market
  • Technical
  • Financial
  • Economic/Social

Module “Do” – Execution of New Ideas

• Implementation Strategies
• Resource Identification
• Implementation Schedule
• Monitoring and Evaluation

METHODOLOGY

• Idea Generation Activities
• Group Discussions
• Analysis of Implemented Ideas
• Case Studies
• Quick Brainstorming Session
• Role Playing