Diploma in Marketing, Sales & Distribution Management (Live/Online)
Diploma in Marketing, Sales & Distribution Management (Live/Online)
₨44,000.00
Duration: Four Months, Sunday Only (10:00 AM to 4:00 PM) |
PIM Certificate |
INTRODUCTION
In today’s cut-throat competitive market environment, organizations can not afford to just satisfy customers. In order to win and retain customers, an organization needs to delight customers. This situation demands marketing and sales professionals to thoroughly understand their customers’ needs and wants and provide them a complete solution better than the competitors.
OBJECTIVES
To retain customers and to open the window of opportunity for the future business, a close and professional contact with the customer has always been demanded by this cut throat situation.
PROGRAM CONTENTS
- Marketing environment and strategic focus of the organization
- Environmental factors affecting sales and profits
- Introduction to marketing concepts
- Understanding customer/consumer buying models and processes
- Market segmentation and profiling
- Competitor analysis
- Formulating marketing and sales strategy
- Customer relationship management (CRM) and service requirements
- Role of the sales professionals in implementing the marketing strategy
- Critical competencies for sales professionals
- Designing and Managing Channel
- Channel Designing/Management: Application through Case
- Distributors ROI Management
- Product-Sales Management Interface
- Challenges in Multi-Channel Distribution
- Channel: a strategic and operational view
- Channel perspective to increase market share
- Goods flow and channel flow
- Key players and their roles
- Preparation and delivery of the sales presentation
- Negotiation
- Sales forecasting and budgeting
- Territory development and time management
- Cost benefit analysis of sales function
- Conducting sales audit
METHODOLOGY
Lecture, group discussion and assignments, case studies, videos, and guest speaker’s sessions.
PARTICIPANT PROFILE
This program is designed for all front line and middle management professionals who are directly or indirectly involved in marketing and sales operations and who are interested in embracing them with the latest concepts and practices in the field of marketing and sales to enhance chances for their promotion.
PROGRAM DURATION/DAYS
This Program is of four-month duration. Online classes will be held on Sunday (10:00 am to 4:00 pm).
LEARNING INVESTMENT
Rs 44,000/- learning investment includes certificate, hands-on training, participant training kit and business networking.
ONLINE FEE DEPOSIT INFORMATION
Program:Diploma in Marketing, Sales & Distribution Management
Start Date: 13 December, 2020
Program Fee:44,000 PKR
Bank Details:
Title of A/C: PAKISTAN INSTITUTE OF MANAGEMENT
A/C No: 1027004100383815
Branch code: 1027
Types of Account: Current Account
IBAN Number: PK77NBPA1027004100383815
Swift Code: NBPAPKKA
Bank ID: NATIONAL BANK OF PAKISTAN, MODEL BRANCH KEHKASHAN CLIFTON, KARACHI.
FOR DETAILS & REGISTRATION
To get registered, please download the registration form, fill and send it to onlinediploma@pim.com.pk or contact
Diploma Office:
Pakistan Institute of Management
Karachi: (021) 99251669 PABX: (021) 99251711-14 Cell No. 0333-3143609, 0312-2464635 & 0333-3028660
Lahore: (042) 99263133-35, Cell: 03246634238, 03324353820 & 03008840880
Islamabad: (051)9260003, 9260005, Cell: 03405118080, 03322147304
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₨44,000.00
Duration: Four Months, Sunday Only (10:00 AM to 4:00 PM) |
PIM Certificate |
Majid khand
Nice
Mahmood Ullah khan
Wounderful