DEVELOPING SOCIAL MEDIA MARKETING STRATEGIES (Lahore)

COURSE DESCRIPTION

In the online world, you don’t have the luxury of personally showing your products to customers and physically trying to sell them through conventional media channels. Online marketing offers great opportunities to all of us to scientifically structure our marketing and advertising campaigns through effective use of digital media marketing strategies.

LEARNING OUTCOMES

By the end of the program, Participants are expected to :-

• Enhance their knowledge base about social media marketing
• Understand the components of a good social networking strategy and evaluate the networks that match their business needs.
• Learn about new tools to leverage their brands marketing mix

COURSE CONTENTS

• Defining perception Outcomes
• Strategy Architecture
• Campaign Objectives & Goals
• Social Marketing Schedules