Brands Management (PIM, Karachi)
Marketing Management
Brands Management (PIM, Karachi)
₨21,000.00
COURSE DESCRIPTION
Brand management is vital for the success of any organization. It plays into every aspect of a brand’s products, communications and marketing. The brand manager being a gatekeeper of the brand’s reputation, the brand’s voice to customers and the media, and the architect of a brand’s image must understand the Role and Philosophy of Brand Management in the strategic marketing process and the resulting effects of the environment on strategic and marketing decisions.. It takes a remarkable blend of creativity, tech savvy, dedication and leadership to successfully manage a brand and give it a personality that will resonate with your target audience.
COURSE CONTENTS
- Meaning of Brand and its difference from a product / service
- Need of Brand Management
- Better Brand Positioning
- Case Studies / Success Stories
- Tools for Developing Corporate and Individual Brands
- Branding Pyramid for your brand
- Brand Campaign Planning
TARGET AUDIENCE
- From lower level management to top level management of any organization dealing with physical/non-physical brands.
- Those thinking to start their own brand
- Those who want to tangibly increase the brand worth
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