BRAND TO PRODUCT MANAGEMENT (PIM, Karachi)
BRAND TO PRODUCT MANAGEMENT (PIM, Karachi)
₨21,000.00
21 in stock
21 Students |
Duration: Two Full Days (9:30 AM to 4:30 PM) |
Lectures: 4 |
PIM Certificate |
COURSE DESCRIPTION
A brand is more than a product. The aim of the workshop is to take the participants through the journey of transforming a product into a Brand by showcasing examples of how it’s done, sharing the tools used to do so and training the participants on the use of these tools.
COURSE CONTENTS
- Proposition birth and transformation into a product
- A look at the marketing and communication mix elements
- What is a Brand? How is it different from a product?
- What is Brand equity?
- What are consumer insights?
- What is Brand identity?
- Cascading a Brand’s identity internally
- Target market and Target audience distinction
- Positioning and how it works
- Cascading a Brand identity externally
- Measuring a Brand’s success
- look at the world and its challenges
Facilitator Profile:
Qashif Effendi has over 20 years international experience of working at CEO, Director and General Management positions in top multinationals in the MENA and South Asia regions. He has worked with Chevron (formerly Caltex), Philips, Unilever, Tetley, 180 degrees, Abu Dhabi National Industrial Projects company UAE and currently as CEO at Reem Rice Mills, Lahore, a JV of Al Ghurair UAE and Al Mohaidib KSA. During his career, he has turned around many ailing brands and taken them to great heights. Brands like Philips Whirlpool, Dalda Cooking Oil, Brooke Bond Supreme and Tetley achieved tremendous growth during his stewardship. He has also consulted for various companies such as Adamjee Insurance, Dollar Stationers, Shan Foods, Liberty Books and Szabist.
TARGET AUDIENCE
This workshop is designed to provide the participants with concepts and skills in Branding beyond basics and fundamentals. It takes a closer look at the key Branding strategies, consumer insights and knowledge that are invaluable to the success of a Brand.
About Instructors
Reviews
Average Rating
Detailed Rating
Stars 5 |
|
0 |
Stars 4 |
|
0 |
Stars 3 |
|
0 |
Stars 2 |
|
0 |
Stars 1 |
|
0 |
Add a review Cancel reply
This site uses Akismet to reduce spam. Learn how your comment data is processed.
₨21,000.00
21 in stock
21 Students |
Duration: Two Full Days (9:30 AM to 4:30 PM) |
Lectures: 4 |
PIM Certificate |
Muhammad Burhan
Hello,
Can an overseas Pakistani apply for this course? Do you offering distance learning course.
Looking forward to hearing from you.
Regards,
Muhammad Burhan
siteadmin
No, not yet.
Muhammed Usman
what is eligibility criteria?
Amir Ali
Please Contact 021-99251718