PIM

PIM's EVENING MBA (EMBA)

The admission for batch 2009-A will open from 2^nd November, 2008

Last date for the submission of application: 28^th November 2008

Aptitude Test will be conducted on Sunday 30^th November 2008 at 2:00 p.m

Interviews will be from 08 ~ 13 December, 2008

List of successful candidates will be announced on 17^th December 2008

Classes will start from 5^th January 2009.

for further details please contact EMBA office, PIM.


First Semester
Principles of Management	0601
Business Communication	0602
Financial Accounting	0101
Second Semester
Business Mathematics & Statistics	0801
Micro Economics	0201
Principles of Marketing	0701
Introduction to Business Finance	0302
Third Semester
Cost & Management Accounting	0103
Macro Economics	0202
Organizational Behavior	0603
Marketing Management	0702
Fourth Semester
Financial Management	0301
Human Resource Management	0604
Statistical Inference	0802
Operations Management & Quality	0901
Fifth Semester
Quantitative Methods in Research	0803
Management Information Systems	0502
Elective 1 *	-
Elective 2 *	-
Sixth Semester
Strategic Management	0605
Business & Labor Law	0401
Elective 3 *	-
Elective 4 *

FIELDS OF SPECIALIZATION- ELECTIVES:

1. Human Resource Management

Motivation & Morale

Performance & Compensation Management

Recruitment and Selection

Training Development and Career Planning

2. Supply Chain Management

Basics of supply Chain Management

Using Information Technology to Enable Supply Chain Management

Business Logistics and Transportation

Advanced Supply Chain Management

3. Finance

Investment Banking

International Finance

Investment & Portfolio Management

Multinational Business Finance

4. Marketing

Personal Selling

Industrial Marketing

Selling & Sales Management

Advertising and Promotion Management

* To be selected from fields of specialization

ACADEMIC CALENDAR
Semester	Start	End	Mid -Term Exam	Final Exam
First	Jan. 05, 2009	Mar. 31, 2009	Feb.. 18-24, 2009	April. 11-20, 2009
Second	May, 04, 2009	Jul. 31, 2009	June 18-24, 2009	Aug.. 11-20, 2009
Third	Sep. 01, 2009	Nov. 30, 2009	Oct.. 18-24, 2009	Dec. 11-20, 2009
Fourth	Jan. 01, 2010	Mar. 31, 2010	Feb. 18-24, 2010	Apr. 11-20, 2010
Fifth	May 02, 2010	Jul. 31, 2010	June. 18-24, 2010	Aug.. 11-20, 2010
Sixth	Sep. 01, 2010	Nov. 30, 2010	Oct. 18-24, 2010	Dec.. 11-20, 2010

COURSE DESCRIPTIONS

FOUNDATION COURSES:

0602- BUSINESS COMMUNICATION
In management one of the most important and continual activities is communication. According to the experts, "management is communication and communication is management". It is estimated that in organizations people spend more than 80% of their time in communication. In this context effective communication skills are a prerequisite of good management. This course will provide students a comprehensive exposure to communication theory and skills in order to give them the analytical and conceptual skills needed to improve both their own communication capabilities and their organization's communication system.

0603- ADVANCED COMMUNICATION
These days there is a global recognition that for organizational effectiveness, clear, qualitative and persuasive communication is a prerequisite. With the rapid globalization of the world markets the need to improve the competence of organizational members in overall communication skills has become a real priority. The objective of this course is to equip students with advanced communication skills in the area is of Public Speaking, Presentation Skills and Effective Written Communication. This course is positioned towards the end of the MBA program, with the intention of polishing the overall communication skills of our graduates before they complete their MBA program, thereby ensuring their effectiveness and efficiency in their organizations.

0801- BUSINESS STATISTICS AND MATHEMATICS
This course is taught with two objectives in mind. One, to enable the students to acquire basic knowledge of Mathematics and Statistics which is necessary to pursue a study program in business administration and two, prepare students for advanced work in quantitative business analysis. Topics include basic concepts in algebra, differential and integral calculus, functions and graphs, linear and quadratic equation, and logarithms. Concepts of time value of money and annuity and their application in capital budgeting are included. Frequency distribution, ratios and percentages and index numbers will also be studied.

0601- PRINCIPLES OF MANAGEMENT
Organizations are the building blocks of society and within organizations the most important activity is management. Organizational results and ultimately social development depends on the quality of management in organizations. What is management and what are the principles of good management? The answer to these questions should be available with every manager. This course provides an in-depth study of management thought practices, functions and principles. It also examines the evolution and refinement of management thought and evaluates the contemporary nature of management, as we know it today.

0603 - ORGANIZATIONAL BEHAVIOR
How and why do people behave in organizational situations in a set and predetermined manner? What are the organizational and interpersonal forces which shape behavior of people in organizations? A detailed and accurate understanding of these questions is necessary for managers who are the people in organizations who's specific role and duty is to take work from others.

This course will provide students with essential insights into the behavior, attitudes, and aspirations of people in the organization. It will also provide an in depth exposure to the latest theoretical and research concepts available in the field of Organizational Behavior.

0604- HUMAN RESOURCE MANAGEMENT
Prerequisite: 0601
The real assets of an organization are its people. If organizations and their managers can enthuse and motivate their human resources appropriately, the achievement of organizational objectives becomes easy. The aim of this course is to give students a comprehensive exposure to Human Resource Management (HRM). It introduces the core concepts and issues of HRM, and evaluates the challenges and difficulties confronted in managing human resources in organizations especially in the environment of a developing country.

0605 - STRATEGIC MANAGEMENT
Prerequisite: 0604/ 0301/ 0702
Strategic management is the management of organizations in line with and according to the dictates of their strategic plans. In environments that are dynamic and competitive, qualitative strategic management is the determinant of business success and failure. This is an integrative course, which incorporates issues pertaining to all aspects of strategy formulation and implementation. It will provide students with a practical exposure to strategic thinking especially in the perspective of emerging globalization of International and the Pakistani market.

0901- OPERATIONS MANAGEMENT & QUALITY
Prerequisite: 0601
All activities of an organization revolve around the operation function. This function is the single largest user of resources available to an organization. It is therefore essential for the survival of the organization that its operations be organized and managed in a state of the art way, so as to give it a solid competitive advantage over others.

0702- MARKETING MANAGEMENT
Successful marketing in a competitive market is an integrated and finely balanced undertaking. This is the purview of marketing management which deals with the effective organization, implementation and control of the overall marketing effort of the business. This course will provide students a detailed exposure to the latest concepts and techniques of marketing management and will build up their capabilities to effectively manage the marketing effort of the firm right from identifying demand, to developing a successful marketing plan and right up to the last activity of the marketing effort; the successful conclusion of a sales deal.

0703 - CONSUMER BEHAVIOR
Why do consumers buy products? What factors influence a consumer's buying decisions? What is consumer perception and need for quality? What is consumer satisfaction and how can it be developed? All these and other similar questions fall in the preview of Consumer Behavior. For successful marketing of products, be they goods or services, marketers need to understand Consumer Behavior as it provides the framework which enables the marketer to identify specific markets which he best can serve and to enable him to make informed marketing decisions. Topics include introduction to consumer behavior, the environmental influences, it's individual determinants and the consumer decision process. It also gives an overview of marketing research and analysis.

0802- QUANTITATIVE METHODS IN RESEARCH
Prerequisite: 0801
A wide variety of business applications require research to be conducted. There are a number of methodologies that are available for conducting research. Use of appropriate tools of research and their application to the relevant areas requires a deep understanding of the steps involved in a typical business research. This course is aimed at providing the students an overview of the business research process, planning for research, methods of research and the tools and techniques used for collecting data, its interpretation, analysis etc., and research report writing.

0502 - MANAGEMENT INFORMATION SYSTEMS
The objective of this course is to provide every Manager/Student, technical or non-technical , with key Information Systems concepts in clear and understandable terms. Students will achieve an understanding of how to deal effectively with information as a resource and with the data processing or information systems professionals whose responsibility is providing information support to the organizations. Throughout the course, students will be given many case studies from both international and local markets and will be required to point-out, discuss and elaborate on key problem areas regarding information.

0201- MICRO ECONOMICS
Microeconomics is the study of the market mechanism in an economy. It is the science which studies, analyses and attempts to make accurate predictions regarding the structure of markets, their behavior and the dynamics which determine their patterns of change and movement.

This course deals with the basic concepts of micro economics and covers the function of demand and supply in the market, consumer behavior, production, marginal revenue and the study of these functions under different market structures such as, monopoly, oligopoly and game theory. It also provides students an insight into the marginal productivity theory, capital, interest, and profits. A special emphasis will be placed in this course to analyze and understand the Pakistani market.

0202-MACRO ECONOMICS
Macroeconomics is the study of the economy as a whole. It is the science which records, analyses, understands and predicts the nature and volume of economic activity taking place. This course provides an intensive understanding of all the major macro economic factors impacting an economy and analyses aggregate demand and supply, GNP, GDP, income, consumption and savings, and investment. The course also deals with explaining the role of central banks, monetary policy, inflation and the balance of payment with reference to Pakistan's past and current business environment. A special emphasis will be placed in this course on analyzing and understanding the economy of Pakistan and the key variables that influence economic growth and investment in key sectors of the economy.

0401- BUSINESS AND LABOR LAWS
All organizations operate in specific socio-political environments and in each environment key operating variables are the laws of that society. A society's legal framework establishes the parameters of business operations and as such a good understanding of relevant laws is a must for all managers. This course acquaints students with the Pakistani and International laws governing business enterprises and business relationships. The course covers general provisions of substantive law affecting business and industry, specifically, the Law of Contract, the Law of Sale of Goods, the Law of Agency, Factories Act, Payment of Wages Act, Trade Unions Act, Workmen's Compensation Act and Industrial Relations Ordinance and other similar laws.

0302 - INTRODUCTION TO BUSINESS FINANCE
This course is aimed at introducing the fundamental tools of business finance. The main concepts examined include financial analysis, financial decision-making, time value of money, cash flow estimation and analysis of investment and financing decisions of the firms.

0101- FINANCIAL ACCOUNTING
Finance is the prime language of business. In the business world, every manager has to fully understand and effectively use financial figures of the company for decision making and control purposes. This course is designed to fully cover the basics of financial accounting. After successfully completing this course students will be fully conversant with all aspects of financial accounting and will be in a position to use financial data for understanding the financial situation of the company and to make effective decisions.

0103 - MANAGERIAL ACCOUNTING
The world of business is changing dramatically. The breakneck pace of technology innovation, the dynamic growth and ever changing face of e-business, the growth of information technology and the Internet, and the explosion of international commerce have made the business arena far different than in the past. This course is focused to acquaint the students of management with the fundamental tools of management accounting, like Product Costing, Budgeting, and Performance Evaluation, along with the contemporary approaches such as Activity Based Costing, Customer Profitability Analysis, Target Costing, and Strategic Cost Management.

0301- FINANCIAL MANAGEMENT
Prerequisite: 0102
Finance is the lifeblood of the organization and good financial management is the key to the survival and growth of the organization. Organizational managers need to have a qualitative and comprehensive understanding of the financial dynamics of their organizations. For making correct and balanced financial decisions, managers also need to understand the interrelationships of the key financial variables of the organization.

The objective of this course is to develop a comprehensive understanding of financial management in the students and to give them the appropriate tools and techniques which will allow them to take correct financial decisions. Course subjects will include analysis of financial statements, cost of capital, management of working capital, short term financing, long term financing, capital budgeting, dividend policy, risk, and cash flow analysis.

SPECIALIZATION COURSES:

1. SPECIALIZATION IN HUMAN RESOURCE MANAGEMENT

Elective 1 - PERFORMANCE APPRAISAL & COMPENSATION MANAGEMENT
In organizations the quantum and quality of productivity and performance is tied closely to the nature and fairness of the appraisal and compensation system used in that organization. Over the last four decades there has been a tremendous effort to identify and understand the elements and dynamics of good and development oriented performance evaluation and compensation management systems.
This course will focus on the determinants of performance, methods of performance appraisal, management by objectives and the development of performance improvement plans. The latter part of the course shall cover in detail compensation policy, job evaluation systems, compensation management and compensation structures. Students will be provided a comprehensive exposure to performance appraisal and compensation management trends and practices in Pakistan.

Elective 2- MOTIVATION AND MORALE MANAGEMENT
The prerequisite of human performance is high motivation and morale. In all organizations the greatest challenge for managers is to create and sustain high levels of morale and motivation in the organizational workforce. If managers can successfully manage morale and motivation they have the key to achieve the highest levels of performance in their organizations. How to successfully create and manage high levels of morale and motivation in organizations is the preview of this course. This course focuses on understanding the psychology of motivation and the dynamics of the motivation process, a study of the theoretical concepts and models of motivation and the application and success of these concepts of motivation in a developing country like Pakistan.

Elective 3- RECRUITMENT AND SELECTION
It is accepted today, as it has been throughout history, that the induction of people into an organization is a key determinant of organizational stability and success. In the final analysis an organization is as good as the people it employs. It is for this reason that over the last three decades, recruitment and selection processes in the organization have assumed center stage. In this period, a lot of research and experimentation has gone into developing a vast array of recruitment and selection techniques.

This course deals comprehensively with the employment process of an organization. It covers all aspects, theoretical and practical, of the process of recruitment and selection. A special emphasis is placed on understanding the recruitment and selection processes used successfully in Pakistan.

Elective 4- TRAINING, DEVELOPMENT AND CAREER PLANNING
In organizations the drive towards improvement and excellence is only possible if employees are constantly being trained and developed to face the challenges posed by a dynamic and ever-changing environment. However, organizational training and developmental strategies become meaningless if they are not linked to career planning for employees. For effective HRM, employee training and development and appropriate career planning is today being recognized as a basic imperative. This course covers the major issues and methodologies of training and development and career planning. It provides an overview of international practices and trends in this area and highlights the Pakistani experiences in this field.

2. SPECIALIZATION IN SUPPLY CHAIN MANAGEMENT

Elective 1- BASICS OF SUPPLY CHAIN MANAGEMENT (BSCM)

Basics of Supply Chain Management cover basic concepts in managing the complete flow of materials in a supply chain, emphasizing the organization’s internal supply chain. In this course, students get a complete overview of material flow, from internal and external suppliers, to and from the organization. Topics include: Production Planning, Scheduling and Control, Basic Inventory Management concepts, Physical Distribution, and Just-in-Time Manufacturing.

Elective 2- BUSINESS LOGISTICS AND TRANSPORTATION

Logistics has been defined as the art and science of obtaining, producing, and distributing material and product in the proper place and in proper quantities. Logistics and the closely related concept of supply chain management are necessary cornerstones of competitive strategy, increased market share, and shareholder value for most organizations. In this course, the students will learn: the dimension of logistics, demand management and customer service, global logistics, procurement, warehousing, the transportation system, transportation management, logistics relationships and third-party logistics.

Elective 3- ADVANCED SUPPLY CHAIN MANAGEMENT

This course builds up on the knowledge gained during the BSCM and the Business Logistics course. The students will learn designing and administration of supply chains. Students will also be given case studies related to supply chain management. Topics include: Supply Chain Logistics Design and Supply Chain Administration, Customer Relationship Management, Supplier Relationship Management, and the Supply Chain Operations Reference (SCOR) model.

Elective 4- USING INFORMATION TECHNOLOGY TO ENABLE SUPPLY CHAIN MANAGEMENT

Information technology (IT) enables the function of supply chain management by increasing the amount and types of data collected, by placing that data where they are needed to make the system adaptive, by allowing analysis of the data, and by decreasing the cost and increasing the efficiency of the effort. Topics include: The role of IT in supply chain management. Enterprise resource planning, a number of innovative technologies, including advanced optimization tools and supply chain event management, use of IT for enhancing supply chain performance, and the developing practices of e-business.

3. SPECIALIZATION IN MARKETING

Elective 1- INDUSTRIAL MARKETING

In Industrial marketing, all products i.e. goods & services flow from producers to the customers. However, before the end product reaches the customer, intense activities take place between the members of the value chain to ensure that the target needs and objectives have been achieved. Due to the strategic nature of this process, both Customers and Marketers are required to possess specialized skills to understand underlying factors and then shape strategies, which govern the behavior of the players. The course will cover following topics: Organization Mission & Industrial Marketing, Industrial Markets and Products, Environmental factor affecting demand of industrial product, Various marketing strategies for local and overseas markets, Industrial buying and selling, Buying Models and Phases, Pricing strategy and Distribution strategy.

Elective 2- ADVERTISING AND PROMOTION MANAGEMENT
Successful marketing is not only a matter of developing the right marketing strategy. It is more about developing the capability of convincingly and persuasively communicating this strategy to target consumers in a manner which influences their buying decisions in favour of the company's products. This is best done if the firm and its marketers use all available means of communicating with their customers in an effective and persuasive manner. This is only possible through integrated marketing communication wherein all available communicative tools are fully synthesized with the marketing strategy of the firm. This course will provide students with a detailed analysis and understanding of the scope and dynamics of advertising and sales promotion and also an insight into the operational and strategic issues involved therein.

Elective 3- PERSONAL SELLING
Today's business world is characterized by an intense competition. Whether it is a market for industrial products or consumer products, companies are fighting for the market share. Offers made by different players in an industry are converging to be similar and there is hardly any significant differences found among them. The only thing, which cannot be copied and can create a solid differentiation for a company is the salesperson. That is why companies are putting maximum thrust onto the development of professional sales people who are well educated, and well-trained to perform this critical job and help in earning the competitive advantage. This program includes all the aspects of professional and modern selling which ill help a person to understand why customers buy, why they come up with some or more resistance in buying a product, how a salesperson can handle this situation to get the business, and how a salesperson can cultivate long tern value-producing relationship with the customers.

Elective 4- SELLING AND SALES MANAGEMENT
Selling and Sales Management is now the domain of professional managers. This course is concerned with the common denominators of knowledge, skill and attitudes required for understanding the needs of present day sales. Selling is coupled with sales management, as it provides the plans for selling teams by providing clear goals, motivation and control of the activities and results of the sales teams.

4. SPECIALIZATION IN FINANCE

Elective 1 – INVESTMENT BANKING
The course will develop a conceptual understanding of the field of investment banking along with an overview of various activities that constitute this domain. The course will help students understand the issues related to efficient capital allocation and value generation for investors while dealing with issues related to intermediation, capital raising and pricing, equity valuation, capital allocation, asset management, mergers and acquisitions and advisory services.

Elective 2 – SECURITY ANALYSIS
The course is designed to deal with the issues of the analysis and valuation of financial securities. The course is very comprehensive in its contents and scope. After successfully completion this course, the shall have the capability to understand the issues and security valuation process. Course topic includes, How Stock Market Works, Factors that drive Market value, Economic Analysis, Industry Analysis, Financial Statement Analysis and Evaluation, Credit Ratings, Capitalization of Earnings and Dividend, Risk Analysis, Fixed Income Securities, Technical Analysis and How is risk incorporated into value calculation.

Elective 3- MULTINATIONAL BUSINESS FINANCE

The Multinational Enterprises (MNE) is defined as one that has operating subsidiaries, branches, and affiliates located in foreign countries. It includes firms in such traditional fields as manufacturing, mining, oil, and agriculture. It also encompasses firms in service activities such as consulting, accounting, construction, legal, advertising, entertainment, banking, telecommunications, and lodging. The success of a multinational enterprise is dependent on its ability to recognize and benefit from imperfections in national markets for products, factors of production, and financial assets.

International financial management requires an understanding of certain risks that are not normally a threat to domestic operations. The course discusses the details of the financial management aspects of the MNE’s. This includes the International Financial Environment, Measuring and Managing Foreign Exchange Exposure, Financing the Global Firm, Foreign Investment Decisions, and Managing the Multinational Operations.

Elective 4- INVESTMENT & PORTFOLIO MANAGEMENT
In the present day business environment of Globalization and Restructuring of industries and markets there is a growing need for finance managers to be fully aware of the investment choices and options available to them and their organizations. This course will provide students a comprehensive exposure to Investment Management and equip them with the conceptual and theoretical framework for successfully working in this area. Students will be provided a hands-on experience of using the portfolio approach to investment in assets. The course also includes the practical application of the techniques of portfolio analysis and investment management. In addition to the above the course subjects will also cover options, futures, bonds, bills and the pricing of derivatives.

ADMISSION AND OTHER INFORMATION

ELIGIBILITY
PIM welcomes applications from students of all areas of study. The quality of the individual is a judgment criterion, and not the field he/she may have chosen. Admissions to MBA Program are given totally on merit and no quota system is followed.
Those applying for the MBA program must possess a bachelor's degree from any recognized university, in any area of study, and have 3 years of working experience. The admission will be cancelled if at any time, during the course of study, the documents of the candidates are found to be incorrect / false / invalid.

TRANSFER OF CREDITS
There is no provision for transfer of credits from any Pakistani or foreign university. All twenty two courses must be completed at PIM.

SELECTION AND ADMISSION PROCEDURE
For entry into PIM's MBA Program applicants will have to go through a systematic selection procedure, which will consist of two stages.

Stage 1: Admission Test

Stage 2: Interview and Selection.

Please note all applicants must pass the admission test to be eligible for the interview. PIM reserves the right to accept or reject any candidate at the interview stage without assigning any reasons.

APPLICATION FORMS
Application forms can be obtained from PIM, Management House, Shahrah Iran, Clifton, Karachi, by paying Rs. 1000/- (non-refundable) towards the cost of the application, program announcement, test administration, grading, statistical analyses, application processing and mailing. The form must be submitted in original at PIM, Karachi.

Last date for submission of applications is Friday, November 28, 2008.

INTERVIEW, REGISTRATION AND ENROLMENT
All candidates who have passes the entrance exam will be interviewed for admission by PIM's interview board. PIM reserves the right to reject any applicant at the time of interview, without assigning any reason. All candidates must submit following documents at the time of interview to complete registration/enrolment formalities.
Candidates who do not bring these documents on interview day will not be interviewed.

· Original Bachelors degree and marks sheet, along with two photocopies of each.

· Original Intermediate certificate (or equivalent) and marks sheet, along with two photocopies of each.

· Original matriculation certificate (or equivalent) and marks sheet, along with two photocopies of each.

· Original National Identity Card, along with two photocopies.

· Four recent passport size photographs.

After verification, the originals will be returned to the applicants. Only those students who clear the interview will be granted admission. To get admission, the student must produce above documents and pay the fee within a time limit as prescribed by PIM.

OTHER INFORMATION
Requests through mail will not be entertained. Physical presence of an applicant is not required for obtaining the form.

For further details about PIM’s Executive MBA Program, please contact the Program Coordinator at Telephone Nos: PABX (021) 9251711-14,
Fax Nos: (021) 9251715 & 9251720,
or e-mail us at registration@pim.com.pk