ADVANCED COURSE IN STRATEGIC MARKETING

This 3-day seminar will draw on the principles of value based strategic marketing to help you develop winning strategies in today’s dynamic market places.

In these changing and unpredictable times, not all the traditional strategic management tools apply or need to be adopted. How do you develop successful strategies in dynamic markets? How do you stay ahead of the competition? How do you stay relevant? This seminar will show you how to break out of the ways of the past and create new winning strategies and offerings.

Contents include:

· Strategic analysis: understanding customers, competitors and trends

· Creating sustainable competitive advantages, synergies and commitment

· Integrating marketing plans into overall business strategies

· Measuring strategic value of marketing and business initiatives

· Energising your business; leveraging and creating new business

· Creating a leadership for excellent execution of strategic plans

Benefits:

· Formulate effective strategies for growth and development

· Perform structured and detailed analysis leading to greater insights

· Create synergistic marketing within silo organisations

· Incorporate continuous improvement into the marketing planning process

· Managing business risk for greater return on investment

Who should attend:

· CEOs and Directors

· Senior Executives and General Managers

· Senior Marketing Managers

· Senior Product and Brand Managers

· Business Managers and Planning Specialists

What prior knowledge is required?

It will be assumed attendees understand:

· Basic marketing principles such as brand equity, trial/loyalty and trial generating tools;

· Basic process of developing marketing plans, media plans and business strategy;

· Use of targeted tools such as TV/print, direct to consumer communication, and promotional campaigns;

· Market segmentation;

· Success models for your category or products/services

Seminar format:

To maximise learning and involvement, the course will be conducted in a classroom environment. Participation in exercises is an essential part of the learning environment, ensuring attendees not only learn the theory, but also learn how to apply it back to their specific roles in their companies. Principles being learnt will be reinforced through various learning activities to ensure learning styles are catered for: case studies, discussions, group work, individual work, and role playing.

Program Notes, Tools and Templates:

You will receive a comprehensive set of presentation notes in addition to an invaluable Tools and Templates Kit for application back at work.

Seminar Facilitator:

Dr Lisa Hewerdine, Lecturer in Marketing and International Business, University of Adelaide

About your seminar facilitator:

Dr Lisa Hewerdine Lecturer in Marketing and International Business University of Adelaide Research Fellow University of Sydney

Lisa has over 15 years industry experience working in senior sales, marketing and business development roles in Australia, south east Asia and the middle east, predominately in health care sector. Lisa also has over 10 years lecturing experience in marketing, management and international business, teaching at both undergraduate, postgraduate and MBA in Australia and south east Asia. Lisa has bachelors and masters qualifications in international marketing and her doctoral thesis examined the internationalisation patterns and entrepreneurial orientations of Australian biotechnology start-up firms. Lisa actively consults to industry and is currently employed as a research fellow at the University of Sydney, Australia.

KARACHI: 26-28 JULY, 2010

LAHORE: 29-31 JULY, 2010

REGISTRATION FEES

Non-members Rs. 46,000/-

Members Rs. 44,000/-

Contributory members* Rs. 42,000/-

*Contributory members are those public corporations who pay the whole year’s course fee in advance. (This includes conference material, daily lunch and tea).

HOW TO REGISTER

Nominations for this course may please be sent to the Registrar, PIM at any of the following addresses. Registration can also be made via fax or email.

TIMINGS: 9.00am to 5.00pm

VENUE:

Head Office: Karachi

Management House, Shahra-e-Iran, Clifton, Karachi- 75600.

Branch Office: Lahore

Management House, 70-B/2,Gulberg-III, Lahore 54660.

CONTACT US:

Karachi Office

Phone: (021) 99251718, 99251680 & 99251711-14

Fax: (021) 99251715 & 99251716

Email: registration@pim.com.pk

Lahore Office

Phone: (042) 99263137 & 99263133-35

Fax: (042) 99263138

Email: pimlhe@wol.net.pk

For more information about this seminar call 021-99251718 or E-mail registration@pim.com.pk or go to http://www.pim.com.pk